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BUSINESS AND RELIGION IN THE AMERICAN 1920S
Lunden persuasively argues that since colonial times business has been America’s dominant institution, wielding its influence in every sector of society. He shows how Protestant religion fully employed business ideology, organization and methods in the 1920s. This unique convergence, says Lunden, explains how “Robert Schuller’s gospel of success or the business methods of Jerry Falwell’s Moral Majority”
have arisen in America, while such would be unimaginable in Europe. The second half of the book turns the tables and shows how religion lent “an idealistic and spiritual dimension to entrepreneurial activities” in the 1920s. Exhaustively researched; trustworthy by sheer weight of evidence. |
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Book Titles From The Marketplace Annotated Bibliography, used by
permission of InterVarsity Press, P.O. Box 1400, Downers Grove,
IL 60515, USA. www.ivpress.com
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